Associate Director - Marcoms, Digital Marketing & E-Commerce, Asia Pacific

BASIC FUNCTIONS

Define and drive the E-commerce business strategy, Digital Marketing & Marketing Communications in the Asia Pacific region (Thailand, Vietnam, Indonesia, Philippines, Singapore, Malaysia). This position is responsible for developing the strategy and execution of the E-Comm business and Marketing Communications in coordination with business/marketing initiatives to deliver financial plans (sales, margin, contribution, inventory turns). Drive revenue and manage the P&L. Work cross functionally and maintain a close relationship with the country marketing and product marketing teams, representing the consumer and e-commerce efforts in the process.

SPECIFIC RESPONSIBILITIES

• Take a strategic view of the digital commerce landscape, developing the digital and E-commerce strategy with industry best practices and trends.

• Oversee concept development, strategizing, planning, implementation, and coordinating of digital and e-commerce initiatives.

• Develop the strategic on-line marketing plan to drive traffic to online stores.

• Develop O2O integrated marketing plan: Understand consumer on- line shopping behavior and needs and leverage online shopper data based and work with marketing team to generate more traffic from online to offline showrooms.

• Contribute to the product strategy for the Company's online services.

• Manage large vendor contracts, and partner with additional third-party vendors to identify and apply solutions as needed for site experience improvement and operational optimization.

• Manage the sales operation process and price system in the new channels

• Work with local e-commerce teams on implementation of all online activities, including organizing business opportunities, promotions and advertising design to promote KOHLER products in online stores

• Keep online store image updated and consistent with KOHLER brand position

• Strategic planning and implementation of marketing communications strategy in the region to drive activities to achieve the maximum performance at the highest efficiency.

• Position the company's brand as the leading brand in quality, design and value to the customers through effective advertising, publications, promotion and merchandising programs, events, exhibitions and tradeshows, and other marketing communication efforts.

• Build and coach the team to ensure the highest standards of service.

• Perform other duties as assigned.

Skills/Requirements

EDUCATION AND EXPERIENCE REQUIREMENTS

• Bachelor's Degree in Business, Finance, Marketing or directly related field.

• At least 8 years e-business working experience, and rich digital/marketing communications knowledge with leadership level experience

• In-depth knowledge and experience in change management and a proven track record of building a successful E-comm business in a complex, multi-channel retail environment in the Asia Pacific market.

• Experience with P&L management, e-commerce and database marketing, digital production, design and technology tools and process is highly desirable.

• Excellent English communication skills and negotiation skills

• Creative and quick learner

Why Work at Kohler Co.?

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen. So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.

In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!

*Important update for candidates applying to roles within Kohler Energy, including Power Systems, Engines, Home Energy, Kohler Uninterruptible Power, Clarke Energy, Curtis Instruments, and Heila Technologies.

On November 6, Kohler Co. announced the strategic decision to establish Kohler Energy as a separate, independent business with Platinum Equity as the majority investment partner. Kohler will continue to stay invested in the Energy business following the closing and remains committed to supporting the acceleration of long-term growth strategies for both organizations. Talent and operational transition plans are underway, and Kohler Co. and Platinum Equity expect the agreement to close in the first half of 2024.Thank you for your interest in joining our growing team as we embark on the next phase of growth!

About Us

Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at www.kohlercompany.com .

It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity, marital status, national origin, disability or veteran status. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com . Kohler Co. is an equal opportunity/affirmative action employer.